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Milk products / Brand identity

Mooway.

A distinctive wordmark and a clear visual system for Mooway milk products.

Logo · Visual identity · Guidelines
Mooway original logo and branding cover
Page 1 of 11 — Brand guidelines introduction
Page 2 of 11 — Brand foundation: wordmark, palette and space
Page 3 of 11 — The primary Mooway wordmark
Page 4 of 11 — Logo variants on blue and light backgrounds
Page 5 of 11 — Logo clear space and minimum size
Page 6 of 11 — Mooway Blue, grey, black and white colour palette
Page 7 of 11 — Inter Bold and Inter Regular typography
Page 8 of 11 — Composition and visual hierarchy
Page 9 of 11 — Milk carton packaging application
Page 10 of 11 — Shipping container branding application
Page 11 of 11 — Thank you and design credit
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